Meet the team

we're sarah & scott - a couple duo based in norfolk, uk.

Although we design your brand and website, we provide so much more. Let’s figure out how you want to show up in the world, and reconnect with why you got started in the first place. We want to help you go from discouraged, confused, frustrated and struggling to confident, badass, soul-on-fire-THRIVING. Our unique approach will give you so much more than just design, we'll give you confidence, clarity, inspiration and motivation. And we’re here to cheer you on every step of the way.

When I started Kern & Ink over 6 years ago, I felt stuck. I kept questioning what I should be doing, how my brand should look, and who I should serve. I was so busy trying to do things “right” that I forgot to be myself. Eventually, I flipped the script, changed my process, mindset, and approach, and focused on what actually felt true to me. That’s when everything shifted. I started attracting dream clients, getting booked out, and even had people saving up just to work with me.

That growth came from making my brand personality-driven. Clients saw themselves in it. Design is now my full-time job, and my fiancé even quit his job to join the team! From broke, “unemployable,” college dropout (twice) and single mum, to a full-time biz owner supporting a family team on this income alone. I built this freedom for us, and now I want to help you do the same, with a brand, and more importantly, a life you’ll fall in love with.

A broke college dropout (twice) & a single mum at 19 to a thriving business owner.

meet sarah - lead designer / co-owner / founder

Meet Sarah

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Hey, I’m Scott — the newest (and first!) member of the Kern & Ink team. My story might sound familiar… I left school, took on an apprenticeship, and spent 10 years in a job I didn’t love. Constantly flipping between day and night shifts took a huge toll on both my physical and mental health. I was tired of planning my life around sleep just to make ends meet, it wasn’t cutting it anymore.

That’s when Kern & Ink came in. I decided to take the leap and join Sarah to help grow the business, and honestly, it’s the best decision I’ve made. I’m the organised one (Sarah’s the chaotic creative), and together we make a solid team. I’m here to make sure your project runs smoothly from start to finish, keeping everything on track and running behind the scenes so Sarah can focus on being creative and help you create the brand you’ve always dreamed of.

12-hour shift work and running on empty to self-made schedule and freedom

project manager / co-owner

Meet Scott

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embracing your weird

going against the grain

creativity

our ethos & values

these are the things that are none negotiable in not just our business but in life too

authenticity

inclusivity

kindness

We believe that running a business isn't just 'hitting six figures' and 'booking out' and 'one size fits all'. Success is different to all of us, and to us it's quality time together as a family and the freedom to adventure. Everything else that comes with a successful business is just a massive bonus to us! As long as we have enough to live, we see our lives as a total success. A life we don’t need a vacation from! No matter how much our business grows or where it takes us, this is always at the heart of everything we do. We measure our success by the growth of our freedom. And we want the same for you!

We’re not here to help you clickbait people into working with you, preach about the newest marketing trend, nor to build a brand that has nothing in common with your true self. We’re here to help you align with who you are, to dig deep down to the core of your being, so your growth can be authentic, real and long lasting.

norfolk uk - working w/ creative businesses worldwide

Norfolk <3

We got engaged!

We brought a house!

As long as we have enough to live, we see our lives as a total success.

Success to us is quality time together as a family and the freedom to adventure. Everything else that comes with a successful business is just a massive bonus to us! As long as we have enough to live, we see our lives as a total success. A life we don’t need a vacation from! No matter how much our business grows or where it takes us, this is always at the heart of everything we do. We measure our success by the growth of our freedom. And we want the same for you!