We believe that running a business isn't just 'hitting six figures' and 'booking out' and 'one size fits all'. Success is different to all of us, and to us it's quality time together as a family and the freedom to adventure. Everything else that comes with a successful business is just a massive bonus to us! As long as we have enough to live, we see our lives as a total success. A life we don’t need a vacation from! No matter how much our business grows or where it takes us, this is always at the heart of everything we do. We measure our success by the growth of our freedom. And we want the same for you!
When I started Kern & Ink over 6 years ago, I felt stuck. I kept questioning what I should be doing, how my brand should look, and who I should serve. I was so busy trying to do things “right” that I forgot to be myself. Eventually, I flipped the script, changed my process, mindset, and approach, and focused on what actually felt true to me. That’s when everything shifted. I started attracting dream clients, getting booked out, and even had people saving up just to work with me.
That growth came from making my brand personality-driven. Clients saw themselves in it. Design is now my full-time job, and my fiancé even quit his job to join the team! From broke, “unemployable,” college dropout (twice) and single mum, to a full-time biz owner supporting a family team on this income alone. I built this freedom for us, and now I want to help you do the same, with a brand, and more importantly, a life you’ll fall in love with.
meet sarah - lead designer / co-owner / founder
Hey, I’m Scott — the newest (and first!) member of the Kern & Ink team. My story might sound familiar… I left school, took on an apprenticeship, and spent 10 years in a job I didn’t love. Constantly flipping between day and night shifts took a huge toll on both my physical and mental health. I was tired of planning my life around sleep just to make ends meet, it wasn’t cutting it anymore.
That’s when Kern & Ink came in. I decided to take the leap and join Sarah to help grow the business, and honestly, it’s the best decision I’ve made. I’m the organised one (Sarah’s the chaotic creative), and together we make a solid team. I’m here to make sure your project runs smoothly from start to finish, keeping everything on track and running behind the scenes so Sarah can focus on being creative and help you create the brand you’ve always dreamed of.
project manager / co-owner
We believe your personality and who you are as a business owner are just as important as any aspect of brand strategy. We believe that when you put your personality forward, you attract your dream audience, just by putting your authentic self out there. You’ll find clients who are obsessed with your brand and everything about it because they see themselves within it.