Brand intensive for deep feeling, quirky, multi-passionate wedding pros whose voice feels buried beneath trends and industry noise, and are ready to finally stand out by leaning in.
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2 day brand unblocking + design intensive
Your brand doesn't feel grounded in who you are, so your ideas never take root. You compare, doubt yourself, and overthink every decision. You know deep down your business could feel so much more aligned than this. And your audience can sense it too.
You constantly compare yourself, overthink every decision, and keep tweaking things that never quite feel settled. Not because you’re untalented. And definitely not because you need to sound more like everyone else in your industry. It’s just that your brand hasn’t really grown from your own roots yet. This is the place where we strip away the noise that never belonged to you in the first place. Where self-doubt quiets and the pressure to sound “right” loosens its grip.
Brand Unearthed™ isn’t about becoming louder or just a new logo design. It’s about becoming so deeply aligned with who you are that outside noise no longer has the power to pull you away from yourself and build a visual world around who you really are underneath it all.
It’s not about attracting everyone, it’s magnetising the right people.
It’s not just about the money; it’s all about the freedom that money creates
It’s not about people liking you, it’s about falling back in love with your purpose.
The mindset shift begins here!
Although our goal is to create a gorgeous brand that truly feels like you, that's not all we’re aiming for. We want you to move forward in your business, knowing exactly who you are and who you serve. We want you to shift your perspective on growing a business that’s sustainable and authentic for you so you can move forward in your business and create the life you've always dreamed of!
When you’ve built a brand that's aligned, your audience sees you as someone valuable. You’re able to charge higher prices because of the experience your brand makes, not to mention the increase in bookings when your target audience builds trust with you. Do you want more opportunities to do the work you love and create more freedom in your business? Fuck yeah, you do!
We believe your personality and who you are as a business owner are just as important as any aspect of brand strategy. We believe that when you put your personality forward, you attract your dream audience, just by putting your authentic self out there. You’ll find clients who are obsessed with your brand and everything about it because they see themselves within it.
The thing that ties your brand together isn’t your niche, it’s your nature.
One of my favorite things about working with passionate creatives like you is that you’re nuanced, a little messy, and so full of heart. You put your own stamp on everything you do. The real challenge is that the branding world doesn’t always know how to nurture that magic. It doesn’t matter what you offer, how you grow, or what niche you’re in. What really connects it all together is the thread beneath it, the way you naturally see the world. It’s your perspective and the little things you notice. All those things you care about, quietly embedded in everything you make. That is what makes your brand impossible to fully re-create.
in a world where we all have the same trends and tools at their fingertips, your perspective matters more than ever.
@wanderanddusk
Brandi Falconer
" I was hesitant to pull the trigger because of the cost but I knew I wanted to treat myself to this after hitting a huge goal with my business this year. I did not feel like my brand had a real voice and now it has clear direction and personality. If you're unsure about booking with Kern and Ink, just do it! They are incredibly kind and talented and really understands what you're looking for. "
This isn’t just another logo package. It’s a deep unearthing of the heart of your business, uncovering the feelings, perspective, and visual world that makes you, you. Alchemized into a brand that stands out by leaning into your nature beneath it all.
for: florist, photographers, videographers, planners, officiants & more.
meet the team
Hey, I’m Sarah. For the last seven years, I’ve had the joy of designing brands and websites for photographers and wedding pros. Honestly? Brand Unearthed™ was born from my own times of frustration in this industry.
For years, I thought the answer was better design and a clearer niche. I kept trying to polish myself into something more marketable and ‘professional.’ But the more I built my business around what the industry wanted, the more I lost touch with my own work. It led to a tough season of feeling stuck and not enough. And I see so many photographers in that exact same place. So much of this industry teaches us to create for others in our industry, not for the people we actually want to serve. To fit in and follow what’s working for everyone else. But then you eventually stop hearing your own voice.
Everything transformed when I stopped asking: “How do I fit or stand out in the industry?” And started asking: “What already exists naturally inside me that people connect with?” That question changed absolutely everything. When I stopped building from trends and started building from my own perspective, everything got clearer: my words, my content, my offers, even my decisions. It’s not about creating a version of you that performs online. It’s about being so yourself that your people are naturally drawn to you and feel at home with you.
meet the couple duo
this is for you if:
You know there’s more depth inside your business than what your current branding communicates. You want a brand rooted in perspective, emotion, atmosphere, and connection, not just trends.
You want clarity, but not just on how your brand looks, but also on how it speaks, connects, grows, and becomes recognizable. You want your audience to feel something when they land on your brand.
You’re someone who feels things deeply, who wants to show up and make the world just a little bit brighter. You care about the work you put out there and want your brand to reflect that.
You’re tired of sounding like everyone else in your industry and want to unearth what actually makes you different. You want a business that feels aligned with who you are, not just what your industry expects from you.
You’re multi-passionate, creatively curious, or struggle to fit yourself into one neat little box. You want your content, messaging, visuals, and offers to finally feel cohesive instead of disconnected.
You’re ready to stop borrowing pieces of other people’s identities and looking at everyone else, and start building from your own roots.
All industries are more saturated than ever. And now with AI shaking everyone’s trust, standing out isn't about being louder and flashy anymore, it's about being unmistakably real.
The online space is louder than ever. It’s easy to compare every aspect of ourselves to what we see online. Free guides, trending templates, and “do this to book more” advice can make it seem like there’s a right way to brand yourself. It’s frankly all copy and paste formulas that teach you to be them. But here’s the thing, you’re NOT them. Following someone else’s formula often leaves you sounding like everyone else and feeling even more disconnected from your own voice. Your brand shouldn’t be built from borrowed pieces. It should grow from what is already true for you. That’s where real recognition and trust begin.
i wanted to create an experience that helps you turn inward, uncover what already exists beneath the noise, and build a brand that feels unmistakably yours.
7. offerings
1.the unearthing
2. the lore
3. the nature
4. the folk
5. folklore
6. rituals
So, what is the Folklore Framework? Simply put, I took the usual brand strategy designers use and decided F*ck that, and did things differently. For small businesses like ours, run by passionate individuals, it’s different. Instead, we dig deeper. We ask: Who are you, really? Who are your people emotionally? Your ideal clients aren’t defined by what they buy or where they work, but by how they feel and what they believe.
This guided journaling experience helps you focus and reconnect with what matters most, what excites you, what you value, and what you believe and find the common message beneath it all. From there, we build your brand world together.
FOLKLORE WORKBOOK
This is where we uncover what no longer feels aligned in your business, branding, and creative direction. The pressure to fit into industry expectations, the things that feel performative, and the more profound creative identity underneath it all.
Phase One: The Unearthing
This is the deeper story behind your work. The experiences, frustrations, turning points, and beliefs that influenced your perspective and influence the way you approach your business today.
Phase Two: The Lore
Your brand nature explores the emotional atmosphere naturally embedded in who you are, the things you’re drawn to, the way you see the world, and the themes that already connect everything you create together.
Phase Three: The Nature
This section uncovers the people naturally drawn toward your world, not through demographics, but using shared values, emotional connection, and the things they quietly crave more of.
Phase four: The Folk
This is where your perspective becomes messaging. We reveal the emotional truths, opinions, themes, and conversations your brand naturally wants to create so your content and communication feel recognizable and deeply connected.
Phase five: The Folklore
Your rituals are the intentional details and experiences embedded throughout your business. This section studies how your audience feels when interacting with your brand and how your process can feel more aligned, thoughtful, and immersive.
Phase six: The Rituals
This is where we connect your perspective directly to your business structure. you'll explore the emotional transformation underlying your offers and how to create services rooted in alignment rather than industry expectations.
Phase seven: The Offerings
This is more than ‘just a logo design’ This is about what really changes when your brand finally clicks.
Clarity replaces second-guessing
You know exactly what you stand for, how to communicate it, and what belongs in your brand and what doesn’t.
Showing up becomes natural
Content flows more easily because your voice is clear and consistent, not forced or performative.
You attract the right couples
Your messaging resonates with people who see themselves in your work and value your perspective.
Inquiries feel aligned — not transactional
You stop chasing every lead and start hearing from clients who are ready to book and invest.
You stand out by being recognisable, not louder
Instead of blending in, your brand feels distinct, grounded, and unmistakably yours.
You feel rooted in your business
No more constant tweaking or rebranding. Instead, you move forward with clarity and self-assurance.
are you ready for:
Confidence replaces price anxiety
You can speak about your work and pricing with clarity, without awkward silences or second-guessing.
Your brand does the filtering for you
By the time couples reach out, they already understand your value and feel connected to your vision.
After working with Wedding Industry Pros for over 7+ Years, we've found that with all of them is just how damn busy they are!! That's why we intentionally built this experience to light you up, not drain you.
Over the years, we've love working with photographers and other creative business owners. But one thing we've found with all of them is just how damn busy they!! Well, honestly.. same. It’s so frustrating having month-long timelines and having to remember so many dates and delaying your feedback because you’re out of the country travelling. We get it, and we want to fuel your creativity and encourage that freedom (because we’re the same). That’s why we’ve designed our intensives to be as simple, stress-free and fun as possible, allowing you to book your days, chip at your homework in-between sessions, and just book 2 days out of your schedule (hello editing days) to dedicate to feedback. We see you busy creatives; we built this especially for you.
Why we work in Intensives:
what's included
The Circle Content Planner
Unearthing Workboook
Folklore Guide
A custom Notion planning system designed to help you turn your worldview, interests, emotional themes, stories, and visual inspiration into content ideas, messaging, storytelling, and audience connection. No more staring at Instagram, wondering what to say.
A deep discovery process designed to uncover your perspective, emotional positioning, audience connection, atmosphere, symbolism, visual themes, and the more underlying story behind your work.
A custom strategy guide exploring your positioning, messaging direction, emotional themes, visual atmosphere, audience resonance, content direction, and how to communicate your brand naturally.
2 day brand intensive
For creatives who want more than a pretty logo. For quiet rebels, kind-hearted visionaries, and soul-led business owners ready to dig deep, unearth their magic, and build a brand that feels like them. This isn’t just strategy or design, it’s alignment. A brand rooted in who you are and the impact you want to make.
+ add on 6 brand curios (icons) $600 usd
brand UNEARTHED
what's included:
✸ The folklore workbook
✸ brand folklore guide
✸ the circle content planner
✸ brand style guide
✸ up to 6 logo variations
✸ 2-3 hand-drawn elements
✸ brand colours + fonts
✸ final files in multiple formats
✸ business card + notecard design
✸ instagram highlight covers tutorial
✸ launch graphic templates
✸ how to use your files guide
monday (day one)
tuesday (day two)
I'll start combing through your workbook, putting a brand direction together and send that over to you for feedback. (required by the end of the day) and while waiting I start pulling your folklore guide together + sketching your concepts.
Day Two I hit the ground running and start building your brand based on the feedback you gave me. I will then send this your way for two rounds of feedback (quick responses are essential). Once the brand is all approved i'lll start saving up all your files + guides and get them over to you the same day.
INvestment: 3 Payments of $1200 USD
Total Investment: $3600 USD / £3200 GBP
logo folio
Illustrative branding has been our thing for 7+ years!
FAQ's
(Frequently Asked Q's)
The answers you’re searching for isn't on another creative's Instagram grid. It’s written in your bones.
Sure, it might sound a little woo woo to say “the answers are already in you,” but… they are. You’re not stuck because you need more templates or tactics. you’re stuck because you’ve been tuning out your own voice in favour of everyone else’s.
Endlessly scrolling, Googling your “competition,” and comparing yourself to people whose path isn’t yours pull you further from what makes you magnetic. Unearthed is about putting the phone down, tuning back in, and remembering who you are when you’re not trying to perform or perfect. It’s not a rebrand for aesthetics’ sake, it’s a recalibration. A return to what matters. Not so you can stand out online, but so you can feel at home in your business again. No gimmicks. No “industry secrets.” Just grounded and rooted in you.
