For the wild hearted story tellers.
brand & website design studio
My support and biggest fans - my parnter and little lady.
My home office, just like me a mix of weird, edgy and boho
the beach is my favuorite place in the world and i'm so grateful we live near it.
CREATIVE DESIGN FOR THE WILD HEARTED STORYTELLERS
Our businesses tell stories. As creative people our work isn't simply just work, our work connects to not only ourselves, but others too. Creatives are my favourite people, they have passion, spirit and adventure. They appreciate the rawness of life and their work is full of purpose. As a fellow purpose filled creative, I want to help you harness this story and encourage you to get that story out into the world with emotive branding, a personality filled website and me encouraging you every step of the way.
Let's share your adventure
MY STORY
avid reader of classic fiction and high fantasy novels and have a target of reading 5 books a month. Binger of star wars + lotr. AT HOME I'M EITHER READING, PLAYING WITH MY DAUGHTER OR PLAYING SKYRIM ON MY SWITCH.
going to heavy metal gigs in my docs (slamdunk + bloodstock every year) is my favourite thing to do with my friends, as well as eating copious amounts of wagamama's. i get my music taste from my dad which i'm eternally grateful for as we talk about music while listening to bowie and black sabbath, or vinly hunting
lover of photography. i would love to master travel photography + get a film camera soon. i LOVE ADVENTURE + TRAVEL. i used to want to be a photographer for national geographic or something similar (maybe when the little lady is older)
my design work is heavily inspired by nature + tattoo design. i love illustrating animals, bugs, florals and skulls. i take a lot of my inspiration from taxidermy and nautre / animal books.
lover of nature documentaries and forest / beach walks. the natural history museum is my favourite place. I collect TAXIDERMY FRAMES FOR MY GALLERY WALL I'M MAINLY OBSESSED WITH MOTHS,
when i'm working in my home office you can often find me listening to heavy metal or audiobooks drinking copious amounts of tea (typical brit) surrounded by my millions of plant babies. lots of jars of propgrating plants on every window seal kind of vibe.
Now Let’s go back 5 years, just before Kern & Ink was born. I found myself as a single mum of 20, with no job, no job experience and no qualifications. No one would hire me and quite frankly, I didn’t want to be. I didn’t want to work in a job I hated just to be away from my little girl all day everyday to just spend all my money on childcare and STILL not be able to pay the bills. One day after a horrific trial day as an apprentice graphic designer where my job seemed like everything BUT design and my apprenticeship was in something COMPLETELY different, I had enough. Previously to this I freelanced in design on and off but always felt like an imposter, i couldn’t possibly do this, it’s too hard, i need to get a *air quote* proper job *air quote*... sound familiar? But from this day, I vowed I’d make Kern & Ink my full time thing and then Kern & Ink was born. Now I get to do what I love, work with people I admire and get to spend as much time with my family as I like. Now my purpose is helping others do the same and help them to create the business of their dreams through branding and a gorgeous website that gets them raising prices and booking out.
From a young age drawing was my thing, then later thanks to getting a computer in our house design was my next love and then I purchased my first DSLR at 14 years old. I studied Photography, applied art and graphic design in college... which i dropped out off... twice.
love notes
Working with Sarah was absolutely one of the best investments I made into my business! Not only did she make the most beautiful website but she made sure I knew what the whole process was! From helping me define my brand, to understanding what my color concepts should be and how best to reach my ideal client. She helped me understand aspects of my business I hadn’t even thought of yet and 100% upleveled my client experience. Sarah was very communicative through the entire process and taught me so much along the way! She made tutorial videos after she finished my site to show me how to update it as I needed to. She made the process insanely enjoyable and throughout it gave me sneak peeks along the way that made me so very excited for the end result! Sarah is an absolute joy to work with and 10/10 I cannot recommend her enough!
Step Three: Launch
Step Two: Create
Step One:Discover
Paragraph
Once booked in and deposit is paid, you'll be added to my Client Manage System (Dubsado) In which you'll be able to view everything from the client portal making communicate easy and effective. You'll be able to see design previews, contracts, invoices all in one spot! You'll have a few homework forms to complete such as Strategy Questionnaire, Moodboard, Website Content planner etc. This will be due before our project together so we have everything needed for a smooth sailing project. Next you'll receive a strategy walkthrough video where I will walk you through my ideas for your brand and how those ideas connect with your business goals and audience. Once approved, we move to the next step.
After we have a strategy behind your brand, we get to move onto the creation! Then you'll receive a brand concept document going over the audience, goals and ideas behind the concept. You will be presented with various brand elements, including: the primary logo, secondary logos, brand marks, pattern, color palette, typography styling. We’ll even show you mock up's and the designs next to your photography work to see how it comes together. Then based on your feedback we'll refine this until perfection! (although, past clients nearly always approve on the first presentation)
Let's show it off! Once you've approved your new brand, I'll go ahead a finalise any final files and complete a brand guidelines document for you to provide as much support as I possibly can. We'll then move on to website design and any collateral items included in your package and build out your brand for the ultimate wow factor!
THE DESIGN PROCESS
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Add On's
Package Two - Brand & Web Package
Package One - Brand Package
This package is the basis of what you need to create an impactful brand. 'Just a logo' won't cut it, you need something that truly connects to your audience through colour, illustrations, fonts, the full works.
This package Includes: primary logo, secondary logos, brand marks, brand patterns, color palette, typography styling, font files, business card design, notecard design, brand guidelines.
This package includes everything in the previous package but goes one step further in including a gorgeously and strategically designed website on Showit. A website that's impactful, connects and coverts.
This package includes everything from the brand package + Custom Website and Showit 5 Blog, Responsive Mobile Site, Copy Editing, Basic SEO Optimization, Social Media Launch Images, Personalized Showit & Wordpress Tutorial
Let's add a bit of extra spice to your package to create that full impact.
> Pricing / Welcome Guide
> Notecard & Business Cards
> In-depth website SEO
> Collateral & Packaging
THE packages
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$1400
$3000
most recent work
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branding is an investment
Branding and website design isn't just a tool to make your business look pretty, you understand that when it's done correctly, with strategy and intention that it has the power to transform your business. You understand it's a big investment, but one that's essential and important.
communication is key
We do everything we can to communicate about your project, help you understand what we're aiming to do for your business, and give you timely responses and things to review. But communication is a two part deal, timely feedback is essential on keeping the project on track.
you trust our skill
You trust our decisions and that we are making every decision for the best of your business. We want to cheer leader you and your business on because your success is our success. You trust our professional opinion and willing to work with us on a collaborative basis.
you're a kind & Creative
It's important to us that our clients are our type of people. Although working with mainly photographer's, we are open to working with anyone who is creative, kind hearted rebels, wild hearted lovers, appreciate adventure even in the mundane, and lovers of life for the raw moments, good or bad.
latest on the journal
go to journal >
How to Get Your Work Published (and why it’s so helpful!) When I was first starting out as a photographer, I thought to “get published” I just had to tag accounts on Instagram. I thought getting one picture re-posted on another account would make my business explode! But I can tell you, this did not […]
Your blog on your website is an opportunity, it’s an opportunity to connect with your followers. It a chance to educate, to share and connect. As a photographer I know it’s hard coming up with ideas on what to blog, so today I wanted to share some ideas I had back in the day when […]
Starting out as a photographer, you have so many different thoughts and feelings. On one hand you are pumped to start a little adventure where you can live out your passion and make some coin from it all, and on the other hand, you know you have to start somewhere and that somewhere is a […]
Investing in branding is a big investment, just as it should be. Branding is an essential part of having a business and is just as important as every other business element. Which means it should be done well and you should invest in someone to make sure it is done well. But how do you […]
Today I just wanted to give a little insight into my design process. Whether you’re a client looking to work with a designer, you are currently working with a designer, wanting to work with me or a designer yourself, I hope this blog post gives you a little insight into the process and how I […]
the latest
tog talk
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How to Get Your Work Published (and why it’s so helpful!) When I was first starting out as a photographer, I thought to “get published” I just had to tag accounts on Instagram. I thought getting one picture re-posted on another account would make my business explode! But I can tell you, this did not […]
Starting out as a photographer, you have so many different thoughts and feelings. On one hand you are pumped to start a little adventure where you can live out your passion and make some coin from it all, and on the other hand, you know you have to start somewhere and that somewhere is a […]
i'd love to work with you.
Are you ready to fall back in love with your business and communicate exactly who you are to your audience? Please fill in a client application below!
Let's share your adventure
