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Together we’ll unearth the parts of you that have been buried under “shoulds” and rebuild your brand from the inside out, rooted in your story, your values, and your own damn way of doing things.
Let’s build your brand + website
A complete brand and website in two intentional vip weeks
Built for the quietly overwhelmed, the creatively stretched, the ones doing it all. You’ve been meaning to update your brand for months… maybe years. But every time you sit down to do it, client work wins. Your own brand sits quietly at the bottom of your to-do list.
We know what it’s like to juggle client work, editing queues, emails, and a never-ending to-do list — all while your own brand keeps slipping to “next month.” That’s why Unearthed & Rooted is built for real life. No year-long timelines. No endless revision loops. Just a focused, spacious week that honours your energy and fits into your schedule (even in peak season). You’ll have space between each step to reflect, refine, and respond without pressure. Because we build from who you are, not from what the internet says you should be, the decisions feel obvious, the process feels lighter, and the end result feels like you.
You’re not here to appeal to everyone, you're here to resonate deeply with the ones who matter.
Trying to be everything to everyone is exhausting, and it dulls the very magic only you can bring. Unearthed is about stripping away the noise, coming back to your core, and creating a brand that feels like home. When you’re rooted in yourself, decisions get easier, your confidence grows, and the right people naturally find you. We know this because we’ve been there, chasing “shoulds,” following trends, and losing touch with what lit us up. Everything changed when we stopped forcing ourselves into boxes and started asking, “What truly feels like ours?” The clarity that followed brought clients who valued our work and often became friends. Because when what you share is true, people feel it, and they know they’ve found the right place.
You don’t need a brand that screams.
You need one that feels like you.
@wanderanddusk
Brandi Falconer
" I was hesitant to pull the trigger because of the cost but I knew I wanted to treat myself to this after hitting a huge goal with my business this year. I did not feel like my brand had a real voice and now it has clear direction and personality. If you're unsure about booking with Kern and Ink, just do it! They are incredibly kind and talented and really understands what you're looking for. "
By the end of our two VIP weeks together, you’ll walk away with:
A brand that feels like you — in look, language, and spirit, no matter what that looks like to you, so you can let go of comparison, stop performing, and start showing up with ease.
Clarity that frees you from overthinking — knowing exactly what to say, post, and charge so your brand moves forward with confidence.
An online home you’re proud to share — one that holds attention, builds trust, and makes dream clients say, “This is exactly what I’ve been looking for.”
A website that works while you rest — attracting, guiding, and converting the right people 24/7 so you can focus on what you love.
A foundation built to grow with you — so every chapter of your business feels like a natural evolution, not a constant reinvention.
A message that connects instantly — drawing in aligned clients who recognise your value without endless explaining or pitching.
meet the team
For years, we tried to figure out how to narrow ourselves down into a tidy brand and a perfect sales headline.
How do you sum up something so layered, nuanced, and alive? How do you condense the countless things you love, the worlds you carry inside you, into a few neat words? Every attempt felt smaller than the truth. And for us, if it is not real, we will not do it. Eventually, we realized we are not meant to fit in a box, nor are you. So we stopped chasing the “perfect” niche and started creating connections. We let go of the idea that you must fake it, shout louder, or package yourself in clickbait to be seen. The brands we love most are not the flashiest. They are the truest. Now, we build from the inside out. We create brands that feel like home, anchored in who you are and alive with what you care about, so that you do it with ease, clarity, and integrity when you show up. Because when you show up as yourself, wholly and without apology, people see you. And they feel seen, too. That is how you make your brand stand out, not by being louder but by being undeniably true.
meet the couple duo
part SEVEN
part one
part TWO
part THREE
part FOUR
part FIVE
part SIX
We have taken the typical brand strategy and completely flipped it on its head, creating something more real, authentic, and usable for you, the real human being, not a marketing AI machine. This framework is a workbook you fill in that we turn into a document all about your brand that will help you continue to grow and re-align and come back to yourself for years to come.
The 7-Part brand alignement Workbook
You’ve been chasing trends, mimicking what’s “working” for others, but you’re still stuck. This is where we press pause. You’ll come back to you, your values, your energy, what actually matters. No more noise. Just clarity.
Phase One: The Grounding
You’ve outgrown your branding, your offers, your whole vibe, but ripping the band-aid off? Terrifying. You keep telling yourself, “It’s fine,” even though it’s very much *not fine.* Here, we gently clear the clutter. No more clinging to old versions of you. We’re making room for something that finally fits.
Phase Two: The Clearing
You’re trying to tell your story, but it always comes out jumbled, wordy, or too vague. You overthink every caption, every ‘About Me’ paragraph, every “who is this even for?” This phase helps you find your core message. The truth of what you do and why. The thread that ties it all together. Your voice, but clearer.
Phase Three: The Rooting
You're trying to “speak to your audience” but secretly wondering: who even are they now? In this phase, we get really human. No more vague niches or ideal client worksheets from 2015. We figure out who your people are, emotionally, and how to speak straight to them.
Phase four: The Soil Test
You’ve been watering down the best parts of yourself. You edit your voice to sound more “professional.” You hide your quirks. You question whether being you is enough. This is where we unlearn that. We build confidence in your creative fingerprint. Your voice. Your weirdness. Your why.
Phase five: The Wild Growth
Everything you design feels either too much or not enough. You’re tempted by trends but they never feel quite right. This is where your visuals catch up to your essence. We craft a visual identity that feels like coming home. One that’s rooted in meaning, not just aesthetics.
Phase six: The Bloom
You rebrand… and then freeze. What now? How do you actually use all this? You’ll leave knowing how to use your brand to guide everything else: offers, content, connection. Not just pretty assets, but a brand you can actually build a business on.
Phase seven: The Harvest
If you're ready to write website copy that connects, converts, and actually sounds like you.. then this is for you!
We’ll guide you through every step:
- Simple prompts that make writing about yourself feel natural
- A structure that keeps your message consistent and rooted in your brand
- Coverage for key pages like Home, About, and Services
- Built-in SEO awareness so your words work as hard as your visuals
Copy planner included!
From strategy to branding, copy to design, and SEO, we’re with you from start to finish. No hand-offs to strangers. No explaining yourself three times. Just one connected process that keeps your vision intact.
Most brand and web projects get pieced together, one person for strategy, another for design, someone else for copy, and maybe an SEO expert if you’re lucky. That means explaining your vision over and over, hoping it all aligns. We do it differently. With us, everything stays in one place, strategy, branding, copy, design, SEO, all handled by us, the people that have been with you from the start. No handoffs to strangers. No white-label designers you’ve never met. Just us, listening deeply, holding space for your ideas, and making sure every detail feels like you. We weave it all together so your brand and website work as one seamless whole, simple, intentional, and built to last. You’ll never have to cross your fingers that it will all click, because we’ve made sure it does.
READY TO GET STARTED? HERE'S HOW WE CAN MAKE IT HAPPEN!
brand unearthed
For creatives who want more than a pretty logo. For quiet rebels, kind-hearted visionaries, and soul-led business owners ready to dig deep, unearth their magic, and build a brand that feels like them. This isn’t just strategy or design, it’s alignment. A brand rooted in who you are and the impact you want to make.
details: 1 week brand intensive
unearthed & rooted web
For people who know a website should do more than just look good. Beyond beautiful design, it should be the root system of your business, drawing in dream inquiries, building trust, boosting SEO, filling your calendar, selling your offers, and working for you while you sleep.
details: 2 week brand & web intensive
wild growth web add ons
For the business owner ready to grow. To boost SEO, create passive income, and enhance client experience with beautiful, purposeful resources. Step beyond the day-to-day while we handle the research, strategy, design, and copy, so you can focus on what’s next.
details: 1 day intensives
FAQ's
(Frequently Asked Q's)
The answers you’re searching for aren't on another creative's Instagram grid. It’s written in your bones.
Sure, it might sound a little woo woo to say “the answers are already in you,” but… they are. You’re not stuck because you need more templates or tactics. you’re stuck because you’ve been tuning out your own voice in favour of everyone else’s.
Endlessly scrolling, Googling your “competition,” comparing yourself to people whose path isn’t yours, pulls you further from what makes you magnetic. Unearthed is about putting the phone down, tuning back in, and remembering who you are when you’re not trying to perform or perfect. It’s not a rebrand for aesthetics’ sake, it’s a recalibration. A return to what matters. Not so you can stand out online, but so you can feel at home in your business again. No gimmicks. No “industry secrets.” Just something solid, sustainable, and unmistakably yours.
