Together we’ll unearth the parts of you that have been buried under “shoulds” and rebuild your brand from the inside out, rooted in your story, your values, and your own damn way of doing things.

Let’s build your brand + website

brand in a week & website in a week

Built for the quietly overwhelmed, the creatively stretched, the ones doing it all. You’ve been meaning to update your brand for months… maybe years. But every time you sit down to do it, client work wins. Your own brand sits quietly at the bottom of your to-do list.

We know what it’s like to juggle client work, editing queues, emails, and a never-ending to-do list — all while your own brand keeps slipping to “next month.” That’s why Unearthed & Rooted is built for real life. No year-long timelines. No endless revision loops. Just a focused, spacious week that honours your energy and fits into your schedule (even in peak season). You’ll have space between each step to reflect, refine, and respond without pressure. Because we build from who you are, not from what the internet says you should be, the decisions feel obvious, the process feels lighter, and the end result feels like you.

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You’re not here to appeal to everyone, you're here to resonate deeply with the ones who matter.

Trying to be everything to everyone is exhausting, and it dulls the very magic only you can bring. Unearthed is about stripping away the noise, coming back to your core, and creating a brand that feels like home. When you’re rooted in yourself, decisions get easier, your confidence grows, and the right people naturally find you. We know this because we’ve been there, chasing “shoulds,” following trends, and losing touch with what lit us up. Everything changed when we stopped forcing ourselves into boxes and started asking, “What truly feels like ours?” The clarity that followed brought clients who valued our work and often became friends. Because when what you share is true, people feel it, and they know they’ve found the right place.

You don’t need a brand that screams.
You need one that feels like you.

Learn More

@wanderanddusk

Brandi Falconer

" I was hesitant to pull the trigger because of the cost but I knew I wanted to treat myself to this after hitting a huge goal with my business this year. I did not feel like my brand had a real voice and now it has clear direction and personality. If you're unsure about booking with Kern and Ink, just do it! They are incredibly kind and talented and really understands what you're looking for. "

By the end of our two VIP weeks together, you’ll walk away with:

A brand that feels like you — in look, language, and spirit, no matter what that looks like to you, so you can let go of comparison, stop performing, and start showing up with ease.

Clarity that frees you from overthinking — knowing exactly what to say, post, and charge so your brand moves forward with confidence.

An online home you’re proud to share — one that holds attention, builds trust, and makes dream clients say, “This is exactly what I’ve been looking for.”

A website that works while you rest — attracting, guiding, and converting the right people 24/7 so you can focus on what you love.

A foundation built to grow with you — so every chapter of your business feels like a natural evolution, not a constant reinvention.

A message that connects instantly — drawing in aligned clients who recognise your value without endless explaining or pitching.

hell yeah, i'm in

our work

Click here to view more in our portfolio

WHAT'S INCLUDED

Your brand is more than a logo; it’s how you make people feel seen. In a world full of generic templates and cookie-cutter designs, alignment is the only way to stand out truly. This is about uncovering your unique personality, translating it into visuals, building a brand that feels like you, and creating instant connection and trust and have you building loyal super fans who can't help but be obsessed.

➜ Brand Alignment & Strategy

the packages

Your site should build your audience while you sleep. We’ll design and integrate a freebie that captures leads and grows your list automatically — giving you an engaged audience you own, not just borrowed social followers.
Result: A growing list of ready-to-buy leads at your fingertips.

➜ Email List Freebie & Setup

We don’t just hand over a website, we teach you how to use it as a growth tool.
6 Tutorials Included: The Basics of Showit, Your Website Walkthrough, SEO & Blogging with Showit, Self-Launch Guide, Email List Setup, and Grow Your SEO with Pinterest.
Result: You’ll never feel stuck and you'll have all the resources to continue to grow, edit and boost your site for years to come.

➜ TUTORIALS & LIFETIME SUPPORT

Your personality deserves to shine in every detail. That’s why we craft hand-drawn illustrations and 9 unique logo variations designed for every use case — from your website to social media to packaging. The result? A brand that’s instantly recognizable and undeniably yours.

➜ 6 Custom Illustrations & 9 Logos

Your colors and fonts aren’t random — they’re carefully chosen to reflect your personality and create consistency across every touchpoint. This visual harmony builds authenticity and positions you as a brand people trust.

➜ Colour + Font Palette

Your website shouldn’t just look good, it should grow your business. We create a high-converting site that grows your SEO so clients can find you, a clear blog content plan to stay visible, delivers copy that sells with personality and builds your email list on autopilot. Instead of a website that just sits online, you’ll walk away with a tool that actively works for you every single day, so you can focus more on what you love. This includes everything brand in a week +

➜ Rooted Words Copy Planner 

A blog isn’t just about writing — it’s about driving traffic. We’ll map out content ideas tailored to your offers and optimized for SEO, so every post grows your visibility and positions you as the expert.
Result: A content plan that fuels your growth month after month.

➜ Blog Content Strategy

Brand

 in a week

Your brand doesn’t stop at a logo. We’ll guide you through practical tutorials that show you how to bring your brand to life across products, packaging, and digital spaces — so you feel confident expanding your identity into every corner of your business. Tutorials include: Merch Tutorial & Stickers, Custom Package Box Tutorial, File Guide.

➜ Brand Expansion Tutorials

£770

total: $2550 usd / £2310 gbp

GBP

includes brand in a week

£1060

GBP

request your project date now

Your voice is your most powerful sales tool. Our guided copy planner makes it easy to uncover your story, your value, and your brand personality — then we shape it into website copy that connects deeply and converts.
Result: Copy that feels like you and sells like magic.

We start with Brand Unearthed, our signature brand alignment questionnaire that digs deep into your vision, values & voice. This isn’t about surface-level design; it’s about uncovering the essence of who you are so we can create a brand that feels magnetic, authentic, & aligned. Instead of second-guessing if your visuals really “fit,” you’ll walk away with total clarity and a strategy that feels like you, even if you don't know what that is right now.

Up to 8 scroll-stopping pages designed to guide visitors into action, whether that’s booking, buying, or signing up.
Result: A website that finally works as hard as you.

➜ High-Converting Showit Website

We’ll find the keywords your dream clients are searching for, optimize your site, and make sure you get found on Google.
Result: Clients who are already looking for you land directly on your site.

➜ SEO Audit & Implementation

Your online brand should feel just as powerful offline. With custom-designed business cards, notecards, and Instagram highlights, every interaction with your brand reinforces connection, personality, and professionalism.

➜ Business Cards & Notecards

request your project date now

$850

usd

$1180

usd

3 x monthly payments

5 X MONTHLY PAYMENTS

Total: $5900 USD / £5300 GBP

+                  in a week

Website

wild growth 

For the business owner ready to grow. To boost SEO, create passive income, and enhance client experience with beautiful, purposeful resources. Step beyond the day-to-day while we handle the research, strategy, design, and copy, so you can focus on what’s next.

details: 1 day VIP intensives

inquire now

Add On VIP day!!

01/ After Your Inquiry

02/ Unearthed workbook

03 / Brand Week

05 / Launch

04 / Website Week

the process

Once the website is in your account you can follow along our tutorial to make any changes you want. Once your done, we connect your domain, set up your blog, all done for you!

We’ll choose a date that gives you space to be present, then set you up with your own client portal, brand questionnaire, audio and video guides, Pinterest prompts, contract, and invoice, all in one place.

Before visuals, we dig deep. Guided prompts, audio reflections, and soulful questions help you clear the noise, reconnect with your values, and root your brand in what truly matters.

Starting with video overview of your brand direction to get us aligned. Then we design & refine your brand together over the week, with two rounds of revisions, delivering your complete brand suite by Friday.


We start with a homepage preview to confirm the vibe, then build out your entire site. You’ll see progress, give feedback, and watch it all come to life, complete with SEO, delivered in your Showit account by Friday!


FAQ's

(Frequently Asked Q's)

Do you do calls during the process?
We’re UK-based but work with lovely clients all over the world, especially in the US and Canada. To keep things balanced, we don’t do live calls during the process. Instead, you’ll get a pre-recorded consultation video before we begin. We communicate via email and voice notes, and you’re welcome to send Looms or video messages. It’s a relaxed, collaborative flow.
Can you work across time zones?
Time zones aren’t a problem. Most of our clients are overseas and we’re happy to adjust our VIP day or week to suit your schedule. In some cases, we might send previews the night before or final files the day after — whatever works best for both sides.
What if I can’t give feedback?
We only work with one client at a time, so your project gets our full attention. We do need feedback during the scheduled time. If life gets in the way, let us know early and we’ll do our best to reschedule.
Can I request a custom quote?
Absolutely. Our packages are starting points and we can add whatever you need — illustrations, packaging, merch, you name it. Just reach out and we’ll create something tailored for you.
Can I book web design later?
Yes. Once we’ve created your brand and have your files, you’re welcome to return for a website or other add-ons whenever you’re ready. Lots of clients do this.
What do I need before vip week?
Once booked, we’ll send you a questionnaire and moodboard exercise to complete. We’ll need these back at least one week before your VIP week so we can prep and send you a preview. Don’t worry, there’s plenty of time to get it done.
How soon can we get started?
We take on a limited number of projects each month, so spots can fill quickly. Even if you’re not ready to start yet, it’s best to get in touch early and secure your spot.
Are your illustrations unique?
Yes. All illustrations are hand-drawn by Sarah and completely custom to your brand. You’ll get six unique illustrations as part of your branding package — no templates or reused designs here.
Do you offer logo-only packages?
We don’t offer logo-only packages because a logo on its own won’t create real brand transformation. Instead, we offer a mini brand package — a fuller, more strategic option that actually supports your growth.
How do your payment plans work?
We offer flexible payment plans, but your project must be paid in full before your VIP week. For example, a 6-month plan means booking 6 months in advance. We don’t book more than 6 months out.
What is brand strategy?
Brand strategy is often used by big companies to define their market position through demographics, competition, and fast-scaling tactics. But for small creative businesses, it can feel disconnected. It’s not always about what lights you up — and that’s where we take a different approach.
What is the unearthed framework?
Our Unearthed Framework is a gentler, more intuitive approach to brand strategy. Instead of focusing on trends or audience avatars, we dive into your values, energy, and vision. It helps you unlearn the “shoulds” and build a brand that feels true to you.
What is the brand in a week vip?
This is our signature one-on-one design week where we bring your brand visuals to life. Instead of following standard brand strategy, we use the Unearthed Framework to guide everything we create, so your visuals are rooted in who you are, not just what's trending.
What’s included in the vip week?
You’ll get our Unearthed workbook before the week begins. Then we create six hand-drawn illustrations, up to ten custom logos, a colour palette, typography, business card and notecard designs, final files in all formats, and a beautiful brand guide that brings it all together.

brandi @  roots revival photo

"I can't believe how much more mobile-friendly this website is. I used to tell people to just view my site on their laptops because I was so frustrated and ashamed of the mobile view."

I felt like Kern & Ink really listened to me with my hopes for elevated simplicity. I'm so damn excited to use this as an actual business tool. I was so stressed about the financial investment. But I couldn't be more confident that this was the right choice for me and my business! 

"I am finally bringing in inquiries from people I truly want to work with. This is such an exciting step in my business..."

I just got an email from a planner saying "The couple took one look at your website and loved your vibe. The energy, tats, colors, and flow were so aligned with their tastes as well. A moody artistic edge with fun and quirky vision is definitely a match for their personalities."  I am finally bringing in inquiries from people I truly want to work with. This is such an exciting step in my business and I cannot thank you enough for bringing it all together!

marisa @ marisa rose photo

"A bride said she was overwhelmed with navigating different vendors, my website was a welcomed reprieve and actually thanked me for having everything laid out so well."

I had a call with a 2025 bride yesterday who complimented how well-curated and informative my website is! She said as a bride overwhelmed with navigating different vendors, my website was a welcomed reprieve and actually thanked me for having everything laid out so well. That’s all thanks to your incredible hard work and thought you put into my branding and website!

david @ david dean photographic

"I'm so proud to have my name attached to this site and these designs."

abby @ abby dahlberg photography

  • "essex wedding photography": +32 / (47→15)
  • "wedding photography candid": +8 / (14→6) (1st page)
  • "candid wedding photos": +45 / (55→10)
  • "essex wedding photographer": +31 /  (47→16)
  • "minnesota senior photos": +70 positions (100 → 30).
  • "fargo senior pictures": +63 positions (100 → 37).
  • "senior pictures fargo": +55 positions (92 → 37).
  • "senior pictures fargo nd": +48 positions (88 → 40).

SEo positions before vs after results:

SEo positions before vs after results:

When I go through the site it's like you got into my brain and put it on the page. Filling out the copy form was all just a load of cobblers from my brain and you guys somehow made it sound great. Honestly, it's the best money I've invested in my business and I can't wait for more people to see it. I'm so proud to have my name attached to this site and these designs.

what does this mean?
what does this mean?

The answers you’re searching for aren't on another creative's Instagram grid. It’s written in your bones.

Sure, it might sound a little woo woo to say “the answers are already in you,” but… they are. You’re not stuck because you need more templates or tactics. you’re stuck because you’ve been tuning out your own voice in favour of everyone else’s.

Endlessly scrolling, Googling your “competition,” comparing yourself to people whose path isn’t yours, pulls you further from what makes you magnetic. Unearthed is about putting the phone down, tuning back in, and remembering who you are when you’re not trying to perform or perfect. It’s not a rebrand for aesthetics’ sake, it’s a recalibration. A return to what matters. Not so you can stand out online, but so you can feel at home in your business again. No gimmicks. No “industry secrets.” Just something solid, sustainable, and unmistakably yours.

inquire now