Together we’ll unearth the parts of you that have been buried under “shoulds” and rebuild your brand from the inside out, rooted in your story, your values, and your own damn way of doing things.
Let’s build your brand + website
We know what it’s like to juggle client work, editing queues, emails, and a never-ending to-do list — all while your own brand keeps slipping to “next month.” That’s why Unearthed & Rooted is built for real life. No year-long timelines. No endless revision loops. Just a focused, spacious week that honours your energy and fits into your schedule (even in peak season). You’ll have space between each step to reflect, refine, and respond without pressure. Because we build from who you are, not from what the internet says you should be, the decisions feel obvious, the process feels lighter, and the end result feels like you.
Trying to be everything to everyone is exhausting, and it dulls the very magic only you can bring. Unearthed is about stripping away the noise, coming back to your core, and creating a brand that feels like home. When you’re rooted in yourself, decisions get easier, your confidence grows, and the right people naturally find you. We know this because we’ve been there, chasing “shoulds,” following trends, and losing touch with what lit us up. Everything changed when we stopped forcing ourselves into boxes and started asking, “What truly feels like ours?” The clarity that followed brought clients who valued our work and often became friends. Because when what you share is true, people feel it, and they know they’ve found the right place.
@wanderanddusk
Brandi Falconer
" I was hesitant to pull the trigger because of the cost but I knew I wanted to treat myself to this after hitting a huge goal with my business this year. I did not feel like my brand had a real voice and now it has clear direction and personality. If you're unsure about booking with Kern and Ink, just do it! They are incredibly kind and talented and really understands what you're looking for. "
By the end of our two VIP weeks together, you’ll walk away with:
A brand that feels like you — in look, language, and spirit, no matter what that looks like to you, so you can let go of comparison, stop performing, and start showing up with ease.
Clarity that frees you from overthinking — knowing exactly what to say, post, and charge so your brand moves forward with confidence.
An online home you’re proud to share — one that holds attention, builds trust, and makes dream clients say, “This is exactly what I’ve been looking for.”
A website that works while you rest — attracting, guiding, and converting the right people 24/7 so you can focus on what you love.
A foundation built to grow with you — so every chapter of your business feels like a natural evolution, not a constant reinvention.
A message that connects instantly — drawing in aligned clients who recognise your value without endless explaining or pitching.
our work
Click here to view more in our portfolio
Your brand is more than a logo; it’s how you make people feel seen. In a world full of generic templates and cookie-cutter designs, alignment is the only way to stand out truly. This is about uncovering your unique personality, translating it into visuals, building a brand that feels like you, and creating instant connection and trust and have you building loyal super fans who can't help but be obsessed.
➜ Brand Alignment & Strategy
the packages
Your site should build your audience while you sleep. We’ll design and integrate a freebie that captures leads and grows your list automatically — giving you an engaged audience you own, not just borrowed social followers.
Result: A growing list of ready-to-buy leads at your fingertips.
➜ Email List Freebie & Setup
We don’t just hand over a website, we teach you how to use it as a growth tool.
6 Tutorials Included: The Basics of Showit, Your Website Walkthrough, SEO & Blogging with Showit, Self-Launch Guide, Email List Setup, and Grow Your SEO with Pinterest.
Result: You’ll never feel stuck and you'll have all the resources to continue to grow, edit and boost your site for years to come.
➜ TUTORIALS & LIFETIME SUPPORT
Your personality deserves to shine in every detail. That’s why we craft hand-drawn illustrations and 9 unique logo variations designed for every use case — from your website to social media to packaging. The result? A brand that’s instantly recognizable and undeniably yours.
➜ 6 Custom Illustrations & 9 Logos
Your colors and fonts aren’t random — they’re carefully chosen to reflect your personality and create consistency across every touchpoint. This visual harmony builds authenticity and positions you as a brand people trust.
➜ Colour + Font Palette
Your website shouldn’t just look good, it should grow your business. We create a high-converting site that grows your SEO so clients can find you, a clear blog content plan to stay visible, delivers copy that sells with personality and builds your email list on autopilot. Instead of a website that just sits online, you’ll walk away with a tool that actively works for you every single day, so you can focus more on what you love. This includes everything brand in a week +
➜ Rooted Words Copy Planner
A blog isn’t just about writing — it’s about driving traffic. We’ll map out content ideas tailored to your offers and optimized for SEO, so every post grows your visibility and positions you as the expert.
Result: A content plan that fuels your growth month after month.
➜ Blog Content Strategy
Your brand doesn’t stop at a logo. We’ll guide you through practical tutorials that show you how to bring your brand to life across products, packaging, and digital spaces — so you feel confident expanding your identity into every corner of your business. Tutorials include: Merch Tutorial & Stickers, Custom Package Box Tutorial, File Guide.
➜ Brand Expansion Tutorials
Your voice is your most powerful sales tool. Our guided copy planner makes it easy to uncover your story, your value, and your brand personality — then we shape it into website copy that connects deeply and converts.
Result: Copy that feels like you and sells like magic.
We start with Brand Unearthed, our signature brand alignment questionnaire that digs deep into your vision, values & voice. This isn’t about surface-level design; it’s about uncovering the essence of who you are so we can create a brand that feels magnetic, authentic, & aligned. Instead of second-guessing if your visuals really “fit,” you’ll walk away with total clarity and a strategy that feels like you, even if you don't know what that is right now.
Up to 8 scroll-stopping pages designed to guide visitors into action, whether that’s booking, buying, or signing up.
Result: A website that finally works as hard as you.
➜ High-Converting Showit Website
We’ll find the keywords your dream clients are searching for, optimize your site, and make sure you get found on Google.
Result: Clients who are already looking for you land directly on your site.
➜ SEO Audit & Implementation
Your online brand should feel just as powerful offline. With custom-designed business cards, notecards, and Instagram highlights, every interaction with your brand reinforces connection, personality, and professionalism.
➜ Business Cards & Notecards
wild growth
For the business owner ready to grow. To boost SEO, create passive income, and enhance client experience with beautiful, purposeful resources. Step beyond the day-to-day while we handle the research, strategy, design, and copy, so you can focus on what’s next.
(Frequently Asked Q's)
Endlessly scrolling, Googling your “competition,” comparing yourself to people whose path isn’t yours, pulls you further from what makes you magnetic. Unearthed is about putting the phone down, tuning back in, and remembering who you are when you’re not trying to perform or perfect. It’s not a rebrand for aesthetics’ sake, it’s a recalibration. A return to what matters. Not so you can stand out online, but so you can feel at home in your business again. No gimmicks. No “industry secrets.” Just something solid, sustainable, and unmistakably yours.