In the design world, assigning a personality to a brand is common practice to place it in the correct category for marketing your business strategically. However, at Kern & Ink, we focus on “Personality-Focused Branding”, which prioritises the brand’s owner.

In today’s crowded market it’s essential to stand out and create a unique identity. One way to achieve this is by embracing your unique personality and incorporating it into your branding. Personality-led branding is all about creating an emotional connection with your audience. It can help you attract your ideal clients and develop a loyal customer base. So, don’t be afraid to be yourself and let your personality shine through in your brand. Your loyal super fans will appreciate it and feel more connected to you than ever before. And we’ve found that when you put more of yourself out there, you attract super fans who say things like, “I saw your brand, and it spoke to my soul. I’ve been obsessed with your work since, and I just HAD to work with you.”

How does personality-led branding differ from regular brand strategy?

We don’t think that brand strategy is wrong. In fact, we believe it’s the best, and we include many of its principles in our own strategy. However, we also focus on your personality. When working with smaller businesses, such as photographers and creatives who are juggling family and personal life alongside their business. A big marketing and brand strategy is unlikely to work on that scale without a team of people to do everything. Instead, smaller businesses can stand out from the crowd by being true to themselves and their values and conveying that message to their target market. This approach can help build relationships with potential customers and make a lasting impression.

These service providers are often one-person teams who work closely with clients to provide a personalised experience. We believe that customers are more likely to buy into the business owner as a person rather than the product or service they offer. While services and products can be compared and contrasted, your personality cannot. We believe that what sets a business apart, even in a crowded industry, is the business owner’s unique qualities.

To position your brand effectively, we focus on your personality, interests, and unique qualities. Whether you enjoy gaming, tarot, collecting crystals, travelling, or hiking, we believe that showcasing your personality in your branding makes marketing more accessible and more effective. By being genuine and authentic, you attract like-minded followers who connect with you personally. This approach not only helps you love your brand but also allows others to see you as their kind of person. Let’s discuss why this approach is essential for your business and how it can benefit you.

01 ) Personality-focused branding can help you stand out in a crowded market.

One of the biggest reasons to focus on personality-driven branding is to stand out in a crowded market. Have you ever heard the phrase “Appeal to everyone and attract no one”? It’s a common fear among business owners that if they make their branding “to something”, they’ll lose other people in the market. But those individuals you’re losing are not your target audience; they don’t resonate with your brand as your desired audience will. They won’t recommend you or share your brand with others because they don’t emotionally connect with it.

In a competitive industry, it can be challenging to differentiate yourself from the rest. By incorporating more of your personality into your branding, you can create a unique identity that sets you apart from your competitors. This uniqueness helps you attract ideal clients who resonate with your values, beliefs, and personality. You attract not only people who are similar to you and your dream clients but also people who are so passionate about your brand that they can’t help but rave about it.

02) Building meaningful connections with your audience

Building a brand with a strong focus on personality can help you create deeper connections with your target audience. Not only are people interested in buying a product or service, but they want to associate themselves with the brand’s story, values, and personality. By including your personality in your brand, you are allowing your audience to connect with you on a more personal level. Which can help to build trust and credibility. This, in turn, can lead to better business outcomes, such as increased sales and customer loyalty. It is an incredible feeling to be surrounded not only by clients and customers but also by a community of people who share the same values and goals. By focusing on personality-driven branding, you can create a culture that fosters long-lasting relationships and meaningful connections with your audience.

03) Attract your ideal clients with personality focused-branding

When you invest more of yourself in your brand, you gain the potential to attract people who share your interests. This is because when you add more Personality-Focused Branding in your business, you become more authentic and relatable. By showcasing what makes you unique, whether it be your love for warm, happy, and boho things, or your edgy passion for gaming. Or even your academic interests in spooky things, you can build a deeper connection with potential clients and customers.

In fact, this connection can be so strong that it can lead to long-lasting relationships with your audience. By sharing your passions and interests, you create a sense of community and belonging with your followers. This, in turn, can boost customer loyalty and advocacy. As people will be more likely to recommend your brand to others who share their interests, which equals more people just like those dream clients finding you.

04) Personality-focused branding can develop loyal customers and self-sustaining growth.

Developing a loyal customer base is a key aspect of any successful business. One way to achieve this is by leveraging the strong relationships you build with your audience through personality-focused branding. When you create a brand that resonates with your audience, they are more likely to connect with it emotionally. This leadsto stronger brand loyalty. This emotional connection can drive repeat purchases and referrals. Loyal customers are passionate about promoting and recommending your business to others. This can result in a self-sustaining cycle of growth as your loyal customers become brand ambassadors and help to expand your customer base. Additionally, creating a solid emotional connection with your audience can also help to differentiate your brand from competitors. Giving you an edge in the marketplace. By prioritising personality-focused branding and building solid relationships with your audience. You can establish a loyal customer base and drive long-term success for your business.

Conclusion:

There you have our four reasons why personality-focused branding is a great option for your photography business. We understand that it can be intimidating to embrace what makes you unique, especially if it might offend or push people away. As a small business, you may be hesitant to drive away potential customers. I understand this fear because I’ve been there. However, branding is all about creating an emotional connection and making a lasting impression on others. Do you want many clients who are merely content with your work and brand? Or a few devoted super fans who will go out of their way to promote and recommend your business because they are passionate about it!

Personality-focused branding is a powerful tool for small businesses, creatives, and entrepreneurs looking to differentiate themselves in a crowded market. By showcasing more of your personality in your branding, you can build meaningful connections, attract your ideal clients, and develop a loyal customer base. So, don’t be afraid to embrace your unique personality and let it shine through your brand!

We would love to know in the comments what is something about you that you would like to show more of in your branding.

Ready to create a brand that feels more like you? Get in touch!